The BASAL Manifesto

The Problem: You're Out of Spec

Modern diets are aggressively high in sodium and low in potassium, which leads to fluid retention in the extracellular space—puffy appearance, elevated blood pressure, and cellular dehydration. The supplement industry doubles down with 1,000mg "Salt Bombs" designed for ultra-marathoners, not for the rest of us.

Worse, they use cheap magnesium that causes osmotic diarrhea at meaningful doses, and skip the co-factors needed to actually retain what you take. The result? Expensive urine.

The Solution: BASAL 01: HYDRATE

BASAL 01 is an osmotic mineral corrective—not another "marketing formula." Every ingredient exists for a specific physiological purpose, dosed at the exact threshold where clinical data shows efficacy.

The four pillars

• The 3:1 Potassium-Sodium "Sweet Spot"287mg Potassium to 95mg Sodium. Clinical data indicates the optimal ratio for cardiovascular health and systemic fluid balance is 3:1. This ensures fluid is pulled into the cells rather than staying in the blood or under the skin.
• The Magnesium-P5P "Shuttle"100mg Magnesium Malate + 30mg Vitamin B6 (as P5P). Research shows P5P acts as a chaperone that increases intracellular magnesium uptake by 30–40%. This achieves the cellular saturation of a much higher dose without the GI risk of mega-dosing.
• The Retention Factor (Boron)3mg elemental Boron. Landmark USDA trials by Forrest Nielsen proved that 3mg is the specific threshold required to reduce urinary excretion of calcium and magnesium by 44%. This ensures the other electrolytes actually stay in your system.
• The Organic Osmolyte (Taurine)500mg Taurine. Sodium and potassium move water based on electrical charges; taurine moves water based on cellular volume needs without changing the cell's charge. A cellular bodyguard that regulates osmotic pressure so cells don't shrink or swell excessively.

The BASAL Way: Radical Transparency

Trust is earned through data, not adjectives.

• •Public COAs: We verify every batch with third-party labs and publish the results.
• •Cost-Plus Pricing: We disclose exactly what our ingredients, packaging, and testing cost. Our margins are fixed and transparent.
• •Highly Absorbable: We only use the best, easiest-to-absorb forms of every mineral. If your body can't use it, it doesn't go in the pouch.